Core Web Vitals
What Are Core Web Vitals?
Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience: loading performance (LCP), interactivity (TBT/INP), and visual stability (CLS).
- LCP should be under 2.5 seconds
- CLS should be under 0.1
- Total Blocking Time under 200ms
- Google uses these for ranking since 2021
Performance
How Speed Affects Revenue
Studies show that a 1-second delay in page load time can reduce conversions by 7%. Amazon found that every 100ms of latency cost them 1% in sales.
- 53% of mobile users abandon sites that take over 3s to load
- Faster pages have 2x higher ad viewability
- Speed is a direct Google ranking factor
- Better UX leads to lower bounce rates
Optimization
Quick Wins for Speed
Most sites can improve significantly with a few targeted optimizations. Focus on the biggest opportunities first.
- Compress and serve images in WebP/AVIF format
- Enable browser caching and CDN delivery
- Minimize render-blocking JavaScript
- Use lazy loading for below-the-fold content