Domain Authority means different things depending on who you ask. Here's what matters and what doesn't.
The Truth
DA Is Not a Google Metric
Moz's "Domain Authority" and Ahrefs' "Domain Rating" are proprietary scores based on backlink profiles. Google does not use either metric for ranking. Our score measures what we can actually verify.
- Google confirmed DA/DR are not ranking factors
- Real authority comes from E-E-A-T signals
- Backlink quality matters more than quantity
- Our score uses verifiable public signals
What We Check
Real Signals, Not Estimates
We analyze the actual HTML and server configuration of your site. Every signal in our score comes from a verifiable, publicly accessible source.
- HTTPS and security configuration
- Content structure and metadata quality
- Google PageSpeed performance scores
- Social media sharing readiness
How to Improve
Boost Your Authority
Focus on the fundamentals that actually affect how Google and users perceive your site's trustworthiness.
- Ensure HTTPS and proper canonical tags
- Write unique, well-structured content
- Optimize Core Web Vitals performance
- Add complete Open Graph and schema markup